![]() ![]() In the book Phil discusses the many risks he took. When starting a business you have to have a lot of confidence and be willing to take a lot of risks. ![]() In business you have to balance confidence with caution. Lesson: Entrepreneurs who start a business have special knowledge, plus a vision to apply it in a different way. He went to Japan and found a company from which he could buy and import running shoes. If the Japanese were able to challenge German’s manufacturing dominance, why couldn’t they challenge German’s Adidas shoe dominance. Likewise, he had a college business degree. He knew running, he knew runners, and he knew running coaches. ![]() He was heartbroken, but his mother encouraged him to try another sport. He tells the story of being cut from the baseball team. Phil started a running shoe company which is something he knew first hand. If you are an entrepreneur or CEO of a company there are some great business ideas to take from his book. That year, Bill Gates picked it as one of his favorite books. Phil Knight, founder of what is now NIKE, wrote the story of his journey from starting the company to its present day success in his 2016 book –Shoe Dog. ![]()
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